PRPOV

How to Program a Message on Your MEDEA Bottle from Medea Spirits on Vimeo

I was quoted in a PRWeek story by Aarti Shah today (“Google’s China move affirms reputation“). The article focusses on the Google brand and how its decision to “not censor” search and move their operations to a Hong Kong server might impact their brand reputation.

I think the simple answer is: only in good ways. Why? Because they stayed true to their Philosophy and chose to not compromise. Regardless of how you might view Google’s business overall (selling advertising and collecting data about people), you won’t be able to corner them for being hypocrites!

But this does bring up an interesting point not being debated as much right now:  Why go into China in the first place? Did they really think this wasn’t going to be an issue?  Google is a smart company, with some of the smartest people in the world.  Naïve isn’t  a word I would use to describe them. But let me table that for another day (and another blog)!

What I think is most interesting is how this act will impact mobile-focused companies doing business in China that rely on Google to help monazite their products and services.  For example,  OEMs like Motorola are breaking ties with Google in China. This is most likely a pragmatic act of  solidarity with the Chinese Government as Google might not be available in China in the near future anyway…so why not hedge their bets?

But to understand fully the implications here, you have to remember that Google isn’t just a web search being used on LAPTOPs and PCS. Google today is about mobile phones, mobile search, and location based services.  When looking at the global usage numbers these are consistently the big drivers in mobile data traffic. This is why people PAY for data plans.